Website Audio: How to Use it in Your Marketing Arsenal
In the past, website audio was rarely heard of. Today, however, it is an extremely powerful tool that can increase the impact of your message to your website visitors. Why is this so powerful? Adding audio is just one more way to tap into a visitor's senses. Visuals are great, but tying in audio enhances their experience. In this article, you will learn 7 ways to use audio on your website.* Welcome messages. Say hello and introduce yourself. Tell your visitor about products and services you have to offer. Let the visitor become familiar with you and the sound of your voice. You can tell a lot about a person by the way they present themselves. Feeling welcomed means a great deal to people.
* Testimonials. Everyone likes to hear positive feedback from others that have used your product or service. However, just sitting in front of the computer reading what someone has to say isn't as effective as hearing what someone has to say. Record previous client's voices. Record a face-to-face interview with a client so your future clients have someone to connect with.
* Guarantees. You guarantee that your product or service is top of the line. That's great, but a website visitor would much rather hear you verbally tell them about the guarantees. Reassure them that they are getting quality and that their personal information is safe in your hands.
* Teleconferences and seminars. Add videos of past seminars so people can see what your events are really like.
* Tips. Try adding a 'tip of the day' or 'tip of the week' to your website. Set up an archive of previous tips as well so visitors have access.
* Postcards. Send an audio postcard. These are effective ways of staying in contact with your clients on a regular basis.
* Streaming audio. This allows your visitors to playback events such as seminars and teleconferences.
Remember to give your visitors control. Programming your voice to automatically play once the website loads tends to be a little abrupt for some people. Add a 'click here' button so they can listen to what you have to say when they want to hear it. Also, don't make your messages too lengthy. Keep it short and sweet. It's always more effective when you can deliver your message with the least amount of words. If something is too long, visitors become bored with you and what you have to offer.
If website audio is so effective why aren't you using it? It's an affordable way to communicate with visitors and have them coming back again and again.
